About us
A trusted partner in coffee trading
With over a century of trading, Equatorial Traders is now led by the fourth generation of a distinguished Gujarati family, whose trading journey commenced in the early 1900s in Zanzibar.
Today the company operates from new purpose-built offices in the historic quarter of King’s in London providing bespoke coffee solutions to a global client base.
Aligned sustainability ambitions
We firmly believe in fostering shared values throughout the entire coffee supply chain. Our affiliate partnerships are designed to benefit everyone involved, from farmers to roasters and ultimately, the consumers who savour every cup.
Well Grounded is dedicated to nurturing a diverse talent pool for the specialty coffee sector by facilitating accredited SCA training, enhancing interpersonal skills, providing personalised mentorship and offering job support.
Our people
Our strength remains in our long-standing relationships, generated from our ability to find solutions to cover the requirements of both supplier and customer whilst upholding the highest standards to ensure our commitments are fulfilled seamlessly.
We have a strong and experienced team managing our logistics, finance operations and trading with many bringing rich experience and skills stemmed from backgrounds in coffee trading and origins from Brazil to the Far East.
Board of Directors
Rupen Soochak Managing Director
Jagdish Madhavji Finance Director
William Lenton-Brook Director of Operations
Matthias Koehler Non-Executive Director
Salim Bachatene Non-Executive Director
Departments
Sales & Trading
Rafaella Siqueira
Head of Sales and Trading
Marek Glowa
Sales and Trading Manager
Elizabeth Langdon
Trader / Communications & Marketing Manager
Dain Ha
Coffee Trader
Nick Legg
Middle Office Analyst and Octagon Operations
Pablo Mitcher
UK Customer Relations
Dillon Cooke
UK Customer Relations
Operations
William Lenton-Brook
Director of Operations / Group COO
Mohit Gordhan
Operations Manager
Guilherme Cruz
Operations Executive
Gillian Fairles
Operations Assistant
Quality
Gary Ellis
Head of trade
Clara Tormo
Quality Manager
Finance
Jagdish Madhavji
Director of Finance / Group CFO
Stewart Hall
Financial Controller / Head of Group Reporting
Sustainability & Compliance
Elizabeth Langdon
Sustainability Manager / Group CSR
Alexandre Roque Da Silva
Junior EUDR Systems and Data Analyst
Administration
Komal Patel
PA Managing Partner / Group Admin Manager,
Office Manager & HR Coordinator