For over a century, Equatorial has been rooted in coffee trade heritage. Today, led by a fourth-generation family with origins in Zanzibar, we operate from purpose-built offices in London’s king cross, providing bespoke green coffee solutions to a global client base.
Sustainability ambitions align with partners
We firmly believe in fostering shared values throughout the entire coffee supply chain. Our affiliate partnerships are designed to benefit everyone involved, from farmers to roasters and ultimately, the consumers who savour every cup.
Well Grounded is dedicated to nurturing a diverse talent pool for the specialty coffee sector by facilitating accredited SCA training, enhancing interpersonal skills, providing personalised mentorship and offering job support.
fostering shared
values throughout
the supply chain
Our strength comes from long-standing relationships and our ability to deliver solutions that meet the needs of both suppliers and customers while upholding the highest standards.
Our experienced team manages logistics, finance and trading operations, drawing on deep coffee expertise and connections spanning origins from Brazil to the Far East.
Managing Partner
Rupen Soochak
Head of Trade
Rafaella Siqueira
Director
William Lenton-Brook
Global presence and partnerships
Equatorial Traders has established a significant international footprint to enhance service and accessibility.
Europe: Strengthened by our acquisition of Unicafe GmbH in Hamburg, Germany.
Middle East: A dedicated sales office in the DMCC Free Zone at Jebel Ali supports clients across the region.
Ethiopia: A sole partnership in Addis Ababa provides upstream quality control, supply chain management and logistical support at origin.
Southern Africa: Our 2024 partnership with Commodifind (Pty) Ltd expands our reach and innovative green coffee services across the region.
Together with our London headquarters, this global network enables seamless trade, dependable sourcing and local support for our partners.
seamless trade, dependable sourcing and local support
Supporting and collaborating with social enterprise
Strengthening the coffee community
Well Grounded is a social enterprise that empowers people with the skills, training, mentorship and the qualifications they need to access work in the specialty coffee industry. The team is dedicated to nurturing a diverse talent pool for the specialty coffee sector by facilitating accredited SCA training, enhancing interpersonal skills, providing personalised mentorship and offering job support.
We work with Well Grounded by providing office space for their training activities and head-office in London. Our offices are located in the same building meaning that we can maintain a lively, friendly and active relationship with the team. We often collaborate and pull our resources to run coffee tasting events and workshops and provide an industry insight into green coffee trading.
